Reading 1: Unusual Ideas to Make a Buzz

These unusual ideas to make a buzz are two real advertising campaigns that grabbed attention through bold, unconventional thinking. The teacher will use these two videos to create excitement and interest for the upcoming reading assignment.

Reading 1 – Redbull Commercial

Reading 1 – Blendtec Company – Commercial

10 Reading Activities

Unit 1 – Reading 1 – Comprehension Question – Quiz

Instructions for the Activity :

Read the article in your book, pages 5 and 6. The title of the reading passage is ” Unusual Ideas to Make a Buzz”. Complete the following quiz after reading the article.

Why “Unusual Ideas to Make a Buzz” Works as a Pre-Reading Warm-Up

Both commercials above show companies using unusual ideas to make a buzz around an ordinary product, turning a simple ad into something people want to talk about and share. As students watch, ask them to note what makes each idea surprising and why it grabs attention — this primes them to notice the same techniques when they read the passage. The word “buzz” itself is useful vocabulary here: it describes the excited talk or interest that spreads around something new.