Reading 2: The Importance of Color in Business
The importance of color in business lies in its power to influence emotions, perceptions, and even purchasing decisions. Color has great significance in the business world, since it can convey specific messages and help create a strong brand identity. Different colors evoke different emotions and can be used strategically to attract and engage customers.
Instructions for the Activity: Read the article in your book, page 36. The title of the reading passage is “The Importance of Color in Business”. Complete the quiz below after reading the article.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .Then Choose the option
( A,B,C or D) for the correct answers
1. Colors are important to businesses because _______.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .Then Choose the option
( A,B,C or D) for the correct answers
2. When companies want to show that they're dependable, they usually choose the colors_______.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .Then Choose the option
( A,B,C or D) for the correct answers
3. Some companies choose the color green to show __________.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Choose (True) if the statement is true, or choose (False) if the statement is false.
4. Brown was a good color for a reliable company in the 1950s.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Choose (True) if the statement is true, or choose (False) if the statement is false.
5. Using colors is important to establish a company's brand.
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Getting the Meaning from Context:
Choose the correct meaning of the capitalized word. Read the parts in the passage again and look at the sentences before or after the word to help you understand its meaning.
6. And when you think about Mc.Donalds, you will think about those two bright and CHEERFUL colors. (Paragraph 1)
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Getting the Meaning from Context:
Choose the correct meaning of the capitalized word. Read the parts in the passage again and look at the sentences before or after the word to help you understand its meaning.
7. Companies use color so that you will NOTICE them. (Paragraph 1)
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Getting the Meaning from Context:
Choose the correct meaning of the capitalized word. Read the parts in the passage again and look at the sentences before or after the word to help you understand its meaning.
8. Like the sky and the ocean, blue is a powerful and PEACEFUL color. (Paragraph 2)
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Getting the Meaning from Context:
Choose the correct meaning of the capitalized word. Read the parts in the passage again and look at the sentences before or after the word to help you understand its meaning.
9.But UPS decided to make it a positive SYMBOL of its business. (Paragraph 4)
Read the article " The importance of color in business" in your “Reading and Writing book” page 36 .
Getting the Meaning from Context:
Choose the correct meaning of the capitalized word. Read the parts in the passage again and look at the sentences before or after the word to help you understand its meaning.
10. Companies believe that customers RESPOND strongly to their colors. (Paragraph 4)
Please retake the quiz if you have got less than 60% marks.
Unit 2 – Reading 2 – Comprehension Questions – Quiz
This second quiz checks your understanding of the passage in more detail.
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
1) What is the purpose of companies using colors in their advertising?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
2) What color is associated with computer companies like Microsoft and Dell?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
3) What does blue represent for computer companies?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
4) How did Apple differentiate their computers from other companies in the 1990s?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
5) What colors does McDonald's use in their branding?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
6) What color does BP use in its branding that is unique to the oil industry?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
7) What does the color green symbolize for BP?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
8) What company is known for using brown in its branding?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
9) Why does UPS continue to use brown in its branding today?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
10) Which of the following is a reason why companies carefully consider the colors for their products and advertising?
Please retake the quiz if you have got less than 60% marks.
Unit 2 – Reading 2 – Finding the Main Idea
For this final quiz, focus on identifying the main idea of the passage rather than individual details.
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
Question 1: What is the main idea of the first paragraph?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
Question 2: What is the main idea of the second paragraph?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business”
Question 3: Why does BP use green and yellow for its colors?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business"
Question 4: What is the main idea of the fourth paragraph about UPS?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business"
Question 5: What is the main idea of the fifth paragraph?
Read the article on page 36 of your “Reading and Writing book” and choose the correct answers. The title of the reading passage is “ The importance of color in business"
Question 6: What is the main idea of the whole reading passage?
Please retake the quiz if you have got less than 60% marks.
